Average Reviews:
(More customer reviews)I love living in Asheville . . . however that said, I must admit
to the fact that I miss having any great Jewish delicatessens
in the location.
So when a friend gave me a copy of HOW TO FEED
FRIENDS AND INFLUENCE PEOPLE by Milton Parker and
Allyn Freeman, I was in seventh heaven because it's the story
of New York's famous Carnegie Deli . . . reading it was
almost but not quite as good as devouring a corned beef sandwich.
I got a kick out of reading how this particular Deli managed to grow
from a nondescript hole in the wall to the establishment of choice
for presidents, celebrities,at least one sultan and millions of other
hungry diners from around the world . . .it has done so by following
a set of sound business practices without spending any money
on advertising or promotions . . . instead, word-of-mouth
has always been the key to its success:
* The decision to add two extra inches to the pastrami, corned beef
and tongue sandwiches represented Parker's smart way of thinking
that when people from Pasadena, or from Jacksonville, or from wherever,
returned home after a visit to the Carnegie Deli, they would recount
the eating of the humongous sandwich. The diners would retell of their
ordering and fun dining adventure. Yesterday's Carnegie Deli diners
would advertise the restaurant to tomorrow's New York City visitors--at
no expense to the Carnegie Deli.
I particularly got a kick out of reading about the visits of such
comics as Henny Youngman:
* Youngman asked the couple, "Would you like to see a photograph
of my pride and joy?" When the Siegels nodded yes, Youngman
handed them a picture of Pride furniture polish and Joy dishwashing
liquid. Another time, Youngman said to Jane, "You're a pretty lady.
I'm going to give you a diam-ond pin." He handed her a dime on a pin!
And I enjoyed the accounts of actual customers, one of whom was
the writer Michael Kramer:
* Kramer was sent to Israel to do a story and the group decided to send
him a Carnegie Deli salami to keep his spirits up. When Kramer went
to the post office in Tel Aviv to pick up this treat, he discovered
an empty brown wrapper and no salami. An Israeli postal worker said,
"Even in Israel, we recognized the name of New York's famous Carnegie
Deli. We knew from the shape what was inside, so we ate it. Delicious."
I also liked the inclusion of several original recipes from the Deli's
kitchen, including chopped liver, Brooklyn egg cream, brisket
of beef and matzoh ball soup . . . methinks, though, I'll pass
on trying them out myself and instead visit the Carnegie Deli
the next time I'm in New York.
My only regret is that I won't be able to get the free slice of
cheesecake that the authors offered with all purchasers of
the book (there's a coupon in the back), in that my friend had
the unmitigated gall to rip that out before giving me HOW
TO FEED FRIENDS!
Click Here to see more reviews about: How to Feed Friends and Influence People: The Carnegie Deli...A Giant Sandwich, a Little Deli, a Huge Success
Full of insightful wisdom, hilarious anecdotes, and tasty recipes, How to Feed Friends and Influence People tells the savory story of the Carnegie Deli, home of the world-famous gargantuan sandwich. Revealing the core business principles that have made the deli such a success, the book explains why and how the Carnegie became the delicatessen of choice for presidents, celebrities, at least one sultan, and millions of other (extremely) hungry diners from around the world. More than just a delightful and delicious tale of business success, this fascinating and funny book covers the deli?s history, shows you how to make a real Brooklyn egg cream, and piles up loads of New York history. So get cooking!
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