Beverage Biz Is Show Biz Review

Average Reviews:

(More customer reviews)I was looking for a book about how to promote a restaurant/bar operation, and how the "entertainment" factor is worked into a place's image. This book is fun to read because of the great places it reviews. No small operations here, but it is easy to use parts of these operations in your own place. Overall, a very useful book.

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Forty-seven interview chapters with successful restaurateurs, reporting on what they are doing to increase their profits from beverage sales. New twists on martinis, tequila, rum and other spirits as well as extensive coverage of wine. The fast-growing importance of expanding the alcohol-free drink category is also covered. Every chapter has one or more nuggets of pure gold. You are sure to find some that you can immediately put to use to improve your restaurant's bottom line.AUTHOR'S COMMENTS: For over a year I have traveled the country talking to restaurateurs, bartenders, sommeliers and, yes, customers. What I heardis in this book's pages. Different restaurateurs faced different challenges and answered those challenges in different ways. You're not in a cookie-cutter business. What works for one operator may not work for another. This book was not written to give you an infallible path to success. It was written to show you what has worked for others. You take what you believe has pertinence to your operation and then give it your unique touch. I would enjoy having a dialogue with you. Tell me what you are doing that is innovative and successful. I'm looking for good ideas for the newsletter I'll be introducing this April, 2000 - Dave Steadman's Restaurant Scene. My email address is DSteadmanF@aol.com

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